Still reading my new book and came across this story. The company that handled advertising for Alka-Seltzer was given an assignment to do something to increase sales back in the 60's. They were watching the current commercial where a hand is seen dropping a tablet of Alka-Seltzer into a glass. As they set there watching, one of the consultants asked, "Why not TWO tablets?"
So they changed the commercial to show the hand dropping two tablets and sales DOUBLED!
Plop, Plop, Fiz, Fiz, oh what a relief it is!
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